Search Engine Optimization In the News - Where Is Your Customers Searching

Search Engine Optimization although has changed immensely over the last several years still holds as a top choice for marketers. Getting your site recognized by Google, Yahoo, MSN, Aol, and Ask increases the entrepreneur’s sales margins. Seo Experts understand the value, of optimization, linking, and keywords but it is also important not to forget what your customer base is seeking or where they are seeking it.

In a recent study it appears that searches are using more than one search engine to collect data. Instead of just using one search engine they are overlapping the searches on all the major search engines. In fact, the return ratio to websites have increased over the last 12 months. Potential buyers are understanding how the search engines operate and the importance of collecting data.

Table 1: Audience Retention Rates and Competitive Overlap for Search
Providers, July 2007 (U.S.)

Site Home Retention Rate Work Retention Rate Audience Overlap
Google Search 79% 85% 63%
MSN/Windows
Live Search 65% 72% 84%
Yahoo! Search 69% 70% 78%

Source: Nielsen//NetRatings

What does all this mean for seo experts and Internet Business Owners? They have to keep up with the competitors and take a more proactive approach to understanding where they are listed and by which search engines. It is not about just holding a position on Google anymore, ranking your site high on all major search engines will have a direct impact on your overall success. In fact, the return ratio to websites suggest that we should have high listings on multiple search engines. The key is to optimize your website accordingly.

In conclusion creating websites, and developing new business strategies are an important part of Online Marketing. However, understanding your target audiences search behaviors is what can lead you on a Passport To Wealth. As you start any search engine optimization campaign or online marketing strategy you must consider your client group. Getting in there mindset is often an overlooked approach, however when missed you are not getting the full marketing picture you need to create a successful Internet Business.